I get it. The world is heavy and scary right now.
We are being saturated with an extreme amount of change and chaos.
Sometimes it makes you want to throw your phone out the window and vow to leave social media forever.
In times of heightened political tensions, it's natural to want to step away from social media. But before hitting that 'deactivate' button, consider this - especially if you're a business owner:
Your voice and perspective matter in shaping meaningful dialogue. When educated, thoughtful people leave the conversation, we lose the opportunity for balanced discussions and mutual understanding.
And for business owners, staying on Facebook is even more crucial:
- People use Facebook to verify business legitimacy and trustworthiness
- Your Facebook presence serves as social proof - an empty or inactive page can raise red flags for potential customers
- Local customers rely on Facebook to check your hours, updates, and special offerings
- Facebook reviews and engagement build credibility that directly impacts your bottom line
- Even during political turbulence, your customers still need to find and connect with your business
So how can you manage your mental health and your social media presence at that same time?
Consider working with professionals who can help manage your social media presence. At Wild Bear Consulting, we understand the challenges of maintaining an active online presence while managing stress levels. We can:
- Update your settings to not provide platform owners with advertising data or monies, therefore taking away their “power” over you (see our article: Managing Mental health & Social Media)
- Handle your day-to-day social media management
- Filter and moderate conversations to maintain a positive business environment
- Create engaging content that rises above political noise
- Help you stay connected with your customer base without getting overwhelmed
- Protect and enhance your business reputation during challenging times
- In general, we can take things off of your plate and take care of most projects, issues or concerns you have - just ask!
As far as your personal pages and use of social media, consider:
- Setting healthy boundaries by unfollowing or muting overwhelming content while staying connected with friends and family
- Sharing reliable information and positive stories from your community
- Engaging in constructive conversations that bridge divides rather than deepen them
- Using features like groups and lists to focus on communities that matter to you
Real change happens through engagement, not isolation. We need diverse perspectives and rational voices now more than ever. Let's work together to maintain your social media presence effectively while protecting your peace of mind.
Connect with Wild Bear Consulting to learn how we can help you navigate these challenging times while keeping your business visible and engaging.