Want to leave Meta? Don't - Change your settings instead.
Take away their ability to collect and monetize your personal data.
Recent Meta policy changes have sparked widespread user backlash. While deleting Facebook or Instagram might seem like an effective response, Meta's data collection extends far beyond its social platforms.
Understanding Meta's Data Collection
Meta primarily operates as a surveillance advertising company, not just a social media provider. Their business model depends on:
- Tracking users across millions of websites and apps via Meta pixel (present on 30% of popular websites)
- Collecting sensitive data, including financial and health information
- Gathering offline purchase data and interactions from businesses
- Monitoring non-users through contact details and browsing history
Update Meta Account Settings
Here are some basic settings you can update to protect your privacy and ensure Meta is not monetizing off of your personal data. (Access your Accounts Center through Facebook/Instagram apps or accountscenter.facebook.com)
Disable targeted ads based on external data:
- Navigate to Ad preferences > Manage Info
- Select "Activity information from ad partners"
- Choose "No, don't make my ads more relevant"
Prevent cross-platform advertising:
- Under Ad preferences > Manage Info
- Select "Ads shown outside of Meta"
- Choose "Not allowed"
Disconnect third-party data sharing:
- Select "Your information and permissions"
- Choose "Your activity off Meta technologies"
- Select "Manage future activity"
- Choose "Disconnect future activity"
Secure your cell phone:
- Disable your phone's advertising ID
- Turn off location access for Meta apps
There are many reasons why staying on Meta platforms is a smart idea, especially for businesses. We can help with managing your mental health and your social media at the same time. We’ve written an article about that as well, so check out our blog!